Celebrating 100 years, CITIZEN, a pioneer in watchmaking and innovative technology, promotes excellence and creativity with a deep-rooted respect for craftsmanship.

For over 40 years, CITIZEN with it's simple yet revolutionary concept of Eco-Drive, which harnesses the power of light from any natural or artificial light source and converts it into energy using a renewable natural resource instead of filling our landfills with discarded watch batteries, is a prime example of how the brand is dedicated to making the world and its environment a better place.

In 2018, CITIZEN solidified a long-term partnership with Disney. Today, CITIZEN participates in activations surrounding the Disney Parks, Marvel, Star Wars, and more. CITIZEN is the Official Timepiece of both Walt Disney World and Disneyland with branded clocks in both theme parks. In addition, this year, CITIZEN has launched co-branded watch collections with Marvel, Disney, and Star Wars.