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From inspiration brief to collection launch, Swarovski’s creative process is uniquely prolific. With a focus on trend curation, design and meaningful branding, every piece tells a story and embodies over 120 years of mastered craftsmanship. The continuous evolution of material and technique makes Swarovski the leader of crystal cut creations.
New cuts, shades and sizes are conceived and realised every day in the historical Wattens headquarters, pushing the boundaries of crystal. Swarovski’s know-how not only focuses on refining the crystal, it also explores methods that make the most incredible pieces possible. Beading, pavé, bezel and prong settings are some of the techniques used to enhance the sparkle and create exquisite refinement.
Swarovski crystal settings come to life through their proprietary techniques such as Pointiage®, which lend an ultra-precise quality to work done by hand. The attention to detail ensures that each and every piece will always be made of the highest quality. This expertise is infused in every step of the creative process, from initial design sketches through assembly.
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